Consultancy & Training (£50/hour)
A great option for those who are new to marketing their own work or need a refresher on best ways to reach their audiences. These sessions are packed with tools, resources and advice to support you and your team with the delivery of your marketing campaign. I have over 10 years of experience both as an artist marketing my own work and a marketing manager attached to a venue.
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These sessions are catered to the artist's needs but here's an example of topics that we can cover:
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Social media training (creating a content calendar, scheduling posts, setting up social media ads, copywriting, making content accessible)
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Creating a marketing campaign and identifying target audience(s), key messages and the best methods to reach audiences
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Writing marketing copy and creating a trailer/video content
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Creating a press release and contacting press
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Creating an outreach strategy and reaching non-theatre-going audiences
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Marketing accessible shows
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Services
Looking to outsource your marketing? ​Here's a list of services that I offer:
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Social media management (Twitter, Instagram & Facebook)
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Social media ads management (Instagram & Facebook)
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Outreach strategy & management (research and contact charities, community groups and organisations that engage people from your target audience)
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Promotional swaps with other artists, theatre companies and venues in London
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Marketing strategy for shows with accessible features (relaxed, BSL interpreting, captioning, audio description)
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Newsletter/mailing list management
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Print strategy and distribution (starting at £15/100 flyers + travel if required)
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For more information, email me at marketing@nataliaknowlton.com
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